A practical guide to the five advertising rules every Australian chiropractor needs to know, with real examples of the wording that's tripping practices up β plus a free AI-powered audit that checks your site against them in seconds.
The Chiropractic Board of Australia, working with AHPRA, has publicly flagged advertising as an ongoing compliance focus for the profession. Claims about treating non-musculoskeletal conditions, subluxation-based language, paediatric care, and testimonial-heavy websites generate a disproportionate share of advertising complaints β and AHPRA can act on a complaint from anyone, including competitors.
The practical reality. Most chiropractors who get an AHPRA notification weren't trying to break the rules. They inherited the website from a previous owner, used a template from an overseas marketing company, or quoted a textbook claim that doesn't meet Australia's evidence standard.
What changes the outcome is whether you can show you've reviewed your site recently and addressed the obvious issues. This page helps you do exactly that.
These are the five advertising prohibitions under section 133 of the National Law, written for chiropractors and illustrated with the kinds of wording that come up most often in practice.
Paste your website URL below. Our AI will read the page, check every line against the five rules above, and tell you exactly which phrases might need rewording β with a suggested rewrite for each.
Takes about 15 seconds. We don't store your URL or send you anything unless you ask us to.